Taylor Swift: Shaking Off Counterfeits in China
Taylor Swift has long held a passionate stance on the protection of intellectual property in the music industry, and is not afraid to stand up for this belief. The singer-songwriter is one of the strongest advocates for the perspective that all artists should have the right to have control over both their music and their branded products.
Preceding her criticism of certain streaming services back in June, she is now focused on a new authentication feat. She wants to put an end to the issue of counterfeit products, a problem stemming mainly from fake Chinese goods.
T-Swift's New Business Plan
Her passion for putting this issue to rest has resulted in her latest business venture. Just recently, Swift made a thoroughly planned out deal with two of China's largest online retailers: JD.com and Alibaba.
The two websites have taken on the reputation of having a tendency to sell far too many unauthenticated goods, much to the dismay of legitimate online retailers. Swift hopes her deal with these large retailers will set an example for other Chinese companies, with the ultimate hope of changing their behaviour.
Her deal with the websites not only involves the agreement to sell her authentic products only, but to provide means of authentication to their customers about where they are to purchase reliable goods. Swift also requested that they pay close attention to any potential counterfeiting issues.
There is a lot of pressure on these sites to stay true to what they have agreed upon. The American superstar can either make or break their precious reputation, especially considering her popularity within China. It is crucial for them to keep her satisfied.
NFC Authentication For Purchases
An easy way for these companies to stay on top of authentication issues: highly secure NFC tags.
An NFC tag is a tiny wireless device that can hold and transfer data to any other NFC-enabled device (usually a smartphone).
NFC tags are often used to transfer information instantaneously from a physical item. In most cases, they are used to direct users to a specific website in which they can receive valuable content about the said object.
The use of a properly secured NFC tag on any product can indicate to a consumer that they're getting an authentic product. The tag communicates this message to both the supplier and the consumer, giving them the guarantee of authenticity.
In order to be fully trusted, however, an NFC tag must be completely secure. This security ensures that it has not been tampered with and/or duplicated by an inauthentic source.
The problem with unsecured NFC tags is directly reflective of the tricky counterfeit product problem. If they are so easily duplicated or changed, who can really trust what they have to offer?
This is where BlackSeal steps in. BlackSeal is our authenticity service app and web service most often used for anti-counterfeit protection.
Our service takes all of the right steps to provide the utmost protection to a product's NFC authentication standing. This adds to the level of trust between the company and the consumer, and ensures a safe connection between business and customer.
We provide the appropriate precautions to deliver protection against NFC cloning, tampering and attacks. If you're interested in everything BlackSeal has to offer, check out our webpage for more details.
Overall, Taylor Swift's efforts to provide authentication to consumers is reflective of our values here at TrustPoint Innovation. We believe in securing the trust between corporations and consumers, something we all know is of great importance. We have hope that one day, through the efforts of advocates like Swift, we will one day attain the ultimate guarantee of honesty and security between producers, supplies, and consumers.